Amazon India denies it gives select sellers preferential treatment

The All India Online Vendors Association (AIOVA) on Friday filed a petition with the Competition Commission of India (CCI) alleging that the online retailer favors merchants that it partly owns, such as Cloudtail and Appario.The company said on Monday that all sellers on its platform are treated equally.

“Amazon has an equal relationship with all the sellers on our marketplace,” Amazon India spokeswoman Bhumika Shah said in an email, adding that the company is “absolutely committed” to compliance with local laws.AIOVA, which represents more than 3,500 online sellers, said that large sellers such as Cloudtail and Appario were being charged significantly less than Amazon’s advertised rates.Cloudtail is owned by Prione Business Services, which is a joint venture between Ama…